The Rugged Society Story

"ADAPT AND OVERCOME ANY SITUATION" 
Built for the go-getters and adventure enthusiasts. 

Rugged Society was thought up by Cameron Lowry in 2019. He had come from the high of his life living out the snow season in Whistler, Canada to feeling miserable and lost having to work away from his wife, family and friends’ weeks at a time as a Mechanical Fitter in the QLD mines. A feeling many people have to live with on the daily basis. Cam was eager to step into a life lead by freedom to pick and choose what he wanted to do and to adapt and overcome any situation.

Working in the mines, he came up with the vision of creating a brand that is enthusiastic about getting out, getting it done and putting yourself out there by challenging yourself in everyday life. To be embracing the wild side of life, the ultimate rugged lifestyle.

Rugged Society was put on hold until now, 2024. Cam found a new opportunity in podcasting, starting the Alpha Blokes Podcast with his best mate Tom Dahl. With a lot of determination to make that venture successful, it gave Cam another boost of motivation to bring Rugged Society to life.

So, let's explain our brand. Rugged Society are here to offer rugged and stylish apparel for the go-getters and adventure enthusiasts. We will be bringing all different factors of rugged into this brand by incorporating stylish clothing with action sports, snow, mountain, ocean, fishing, music and many more aspects of life. All while ensuring you are receiving and wearing our high-quality apparel to keep you prepared for any adventure.  So, if you’re about adapting and overcoming any situation, Rugged Society has the gear to match your mindset!

Cam stands by “to adapt and overcome any situation” and that is what Rugged Society is whole-heartedly about. We have big plans and big dreams to not only create a “brand” but to create a community with you.
Join us on this journey.